Privacy Policy

Last updated: September 9, 2025

1. Information We Collect

We collect information you provide directly to us, such as when you book a tour, subscribe to our newsletter, or contact us for information.

  • Personal identifiers (name, email address, phone number)
  • Booking and payment information
  • Communication preferences
  • Tour feedback and reviews

2. How We Use Your Information

We use the information we collect to:

  • Process and manage your tour bookings
  • Send you tour confirmations and updates
  • Provide customer service and support
  • Send you newsletters and promotional materials (with your consent)
  • Improve our services and website functionality

3. Information Sharing

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except:

  • To trusted service providers who assist in operating our website and conducting business
  • When required by law or to protect our rights
  • With tour partners (hotels, restaurants, attractions) necessary for service delivery

4. Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes:

  • Encrypted data transmission
  • Secure payment processing
  • Limited access to personal information
  • Regular security assessments

5. Cookies and Tracking

Our website uses cookies to enhance your browsing experience. You can choose to accept all cookies, necessary cookies only, or customize your preferences. For more details, see our Cookie Policy.

6. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion of your data
  • Object to processing of your data
  • Data portability
  • Withdraw consent at any time

7. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Typically:

  • Booking information: 7 years for tax and accounting purposes
  • Marketing communications: Until you unsubscribe
  • Website analytics: 26 months

8. Contact Information

For questions about this Privacy Policy or to exercise your rights, contact us:

Sprightly Securities
6 Bebington Rd, Birkenhead CH42 6PU, United Kingdom
Phone: +44 151 645 0888
Email: [email protected]

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on our website and updating the "Last updated" date.